Ariş Pırlanta

Ariş Diamond… The light of a centuries-old passion that feels jewelry with the finesse of art.

The history of Ariş Diamonds begins in the early 1900s. The journey that started with Abdülkerim Efendi, the grandfather of the family, who entered the jewellery business at that time, has reached today. From grandfather to grandson, from generation to generation, the passion for diamonds has created the Ariş brand, whose name is associated with the words “The Art of Diamonds”.

Ariş’s brand journey, which continues to this day, began in a small workshop in Mardin. At the time, filigree and habbe handicrafts were attracting a lot of interest in Mardin. Master Abdülkerim, the grandfather of the family, was given the surname Güzeliş because he crafted the most popular jewellery of the time, Habbe and Filigree, perfectly. The family name Güzeliş was changed to Ariş in the process of branding.

Kerim Güzeliş, the third generation member of the family and Chairman of the Board of Directors of Ariş, who discovered in the 80s that the leverage points in the process of branding in jewelry were different merchandising approach, different designs and planned communication efforts, also started the branding journey of Ariş.

With the competitive advantage of the Anatolian countries in jewelry design as a wind at his back, Ariş has created designs that make a difference without compromising on quality with his innovative and visionary perspective.

In parallel with the development of the sector, Ariş has been constantly evolving. So much so that it has broken new ground that has contributed to the development of the sector.

THE BRAND OF FIRSTS

ARİŞ, the expert and pioneer in diamond jewelry, is also an exemplary and pioneering brand in its sector with its innovative initiatives:

ARİŞ, which made a difference with its original designs and innovations in the sector, was the first jewelry brand to offer guaranteed and certified diamond jewelry for sale.

In 1984, the first label, packaging boxes and company logo were created.

In 1988, Ariş was the first company in the sector to purchase a diamond cutting machine and tried the cutting process for the first time.

Ariş was the first brand in the sector to carry out advertising activities, the first to open a corporate store, the first to manufacture montages, the first to carry out social responsibility activities and the first to participate in international fairs.

ARİŞ is the first jewelry brand in the world to implement the 5C rule, which is called the 4C rule by experts in the world, by giving a certificate to diamonds that are evaluated by the criteria of cut, carat weight, color and clarity.

In terms of e-commerce, ARİŞ opened the first online shopping site (www.arispirlanta.com) in the sector in 2003 and offered thousands of affordable jewelry items to its customers in the virtual environment.

The fact that Ariş has been in the jewellery industry for more than a century makes it not only an outstanding designer and manufacturer. Thanks to this experience, it has also understood Turkey, the Turkish people and their customs very well and has created its own unique collections.

Creating consumer satisfaction and trust has always been a priority. The fact that Ariş has been educating consumers for years about diamonds, one of the few products about which consumers have limited knowledge, and that it has established a diamond school and a certification system that is a first in the industry, are among the best examples of this.